Local SEO Statistics & Data
The numbers that prove why local SEO is the highest-ROI marketing channel for service businesses. Use these statistics in your own content, presentations, and decision-making.
The Most Important Local SEO Statistics
of all local search clicks go to the Map Pack (top 3 GBP listings)
Source: Google Local Search Behavior Study
of all Google searches have local intent
Source: Google Internal Data
of consumers who do a local search visit or call a store within 24 hours
Source: Google Consumer Insights
of people who search for something nearby visit a business within one day
Source: Google Local Search Study
of local searches result in a purchase
Source: Google Local Search Conversion Data
businesses get 69% more clicks than 4-star businesses
Source: BrightLocal Consumer Review Survey
Google Business Profile Impact
Businesses with photos get 42% more direction requests on Google Maps
Businesses with photos get 35% more clicks to their website
of consumers say online reviews influence their purchasing decisions
Businesses with 40+ reviews significantly outrank those with fewer reviews
Mobile & "Near Me" Searches
"Near me" searches have grown by 900% in the past two years
of all Google searches happen on mobile devices
of local mobile searches lead to offline purchases
of local mobile searches lead to a purchase within one day
ROI & Business Impact
Average traffic growth for service businesses with strategic local SEO (based on Glasspath client data)
Days to see measurable results from local SEO efforts (vs 12-24 months for traditional SEO)
Average cost per lead from local SEO (vs $50-200 for paid ads)
Local SEO works around the clock generating leads while you sleep
How to Use These Statistics
These statistics are free to use in your own content, presentations, and marketing materials. We only ask that you:
- Cite the original source when available
- Link back to this page when using multiple statistics
- Verify the data is still current (we update this page quarterly)
For journalists and researchers: If you're writing about local SEO and need expert commentary or additional data, contact us at (435) 776-0162.